Luxury cars

Will the 2023 Genesis G90 outperform other iconic German luxury cars?

The 2023 Genesis G90 is the second generation variant of the brand’s flagship luxury car. From the looks of it, the new G90 no longer trails German luxury stalwarts like the Mercedes-Benz S-Class, BMW 7-Series and Audi A7. Instead, it’s over to play mister nice, and it shows.

Genesis says the all-new G90 features the sleekest interpretation of the brand’s “Athletic Elegance” design philosophy, shared with other Genesis models such as the G80, GV70 and GV80. However, it also packs a neat array of tech and performance features to make luxury car buyers squeal with delight.

2023 Genesis G90: Setting the stage

Hyundai’s luxury arm, Genesis, came into being in 2015 after briefly flirting with a two-door, rear-drive sports car called the Genesis Coupe. The first true Genesis-branded cars to grace American showrooms were the G80 and G90. The former entered its third generation in 2020, while the all-new second-generation G90 makes a grand entrance in 2022 as a 2023 model.

Headlight styling

We hate to admit it, but we do wish the styling of the 2023 Genesis G90 deviated slightly from that of the G80. Of course, we’re not saying the new G90 is a bad car, it’s the exact opposite. We’re drooling over its ridge-style grille (listen, Lexus and BMW, that’s how you do a prominent grille) and the slimmest headlights ever fitted to a Genesis model or any modern car, for that matter. .

The ultra-thin design was made possible by crossing the lenses of the daytime running lights with the micro-lens (MLA) turn signals, high beams and low beams. The latter combines 200 micro-optical lenses per module, projecting the same level of light intensity in a sleeker package. Genesis said these lights reinforce the G90’s high-tech image, and they’re right.

Other sophisticated design cues include a clamshell hood (which integrates the fenders and hood), thicker C-pillars, twin-line taillamps, bulbous fenders, and a sharp parabolic line running from hood to trunk.

2023 Genesis G90. Photo: Genesis Motor America.

Turbo V6 performance

Say goodbye to the torquey 5.0-liter V8 engine of the previous G90. The new G90 inherited the G80’s 3.5-liter twin-turbo V6 mill developing 375 horsepower and 391 lb-ft. of torque. Genesis has yet to release full tech specs, but we suspect an eight-speed drivetrain with RWD or AWD is in the cards.

What’s more interesting is the possibility of an all-electric variant of the G90 (Genesis has already unveiled an electrified G80). However, it’s all hearsay unless Genesis releases confirmation on an EV G90, although it would be cool if the rumors were true.

Quiet comfort

Genesis didn’t mince words when it said the G90 delivers “the comfortable, quiet ride performance you’ve come to expect from a flagship sedan” and offers “the quietest ride yet.” It has a multi-chamber air suspension that changes the pressure in the air springs to provide more comfort and stability. These air springs can raise or lower the ride height depending on the prevailing road conditions, and they can keep a level body regardless of the payload.

The G90 features “ergo-relaxing” seats with 10 air cells on the backrest and two in the cushion to support four massage modes including full body, waist, half body or pelvis. These ergonomic seats also eliminate air from the side bolsters when passengers enter or exit the vehicle.

Meanwhile, the quiet part is courtesy of an advanced noise cancellation system that Genesis calls ANC-R or Active Noise Control-Road. The system detects the quietest noise from the road surface and sends opposite frequencies to the speakers for a quieter ride. In addition, the car benefits from numerous sound-absorbing materials and fully laminated glass to further protect the cabin from wind noise. After reviewing the specs, we’re sure the 2023 G90 will be just as enjoyable as the 2020 model we drove two years ago.

Brilliant technical features

Did we say S-Class? The 2023 Genesis G90 is packed with tech features. It features self-flushing door handles, self-closing doors and a fingerprint identification system for keyless driving. It even has a wide-angle camera-based remote parking assist system that supports perpendicular, parallel and diagonal parking.

Additionally, Genesis said the all-new G90 is a preview of the automaker’s vision for the future of mobility. It features a Mood Curator that controls ambient lighting, scent system, massaging seats, power curtains and the 23-speaker Bang & Olufsen audio system to enhance driver and passenger well-being during of your travels.

Of course, it has a digital instrument panel and a massive infotainment screen. Still, rear passengers can play with an eight-inch armrest touchscreen to adjust climate control, seat position, ambient lighting, curtains and massage settings.

Interior layout of the 2023 Genesis G90.
Interior layout of the 2023 Genesis G90. Photo: Genesis Motor America.

Warranty Coverage

Every Genesis vehicle is backed by a 10-year/100,000-mile powertrain warranty, which is one of the longest on the market. If you plan to drive your G90 more than usual, an extended warranty may be helpful. Before making a decision, check out this complete guide to Genesis extended warranties.

2023 Genesis G90: Price and Availability

The 2023 Genesis G90 is sure to hit US showrooms by mid-2022 or later. Pricing is yet to come, but we’re aiming for a base price below $85,000 to undercut its closest rivals by at least $12,000. If you are looking for a new G90, this free and easy search tool* will show you which dealers in your area offer the best price.

Alvin Reyes is a columnist on Automoblog and an expert in sports and performance cars. He studied civil aviation, aeronautics and accounting in his youth and is still very fond of his old Lancer GSR and Galant SS. He also likes fried chicken, music and herbal medicine.

Photos and source: Genesis Motor America.

*Although always free for you, Automoblog and its partners may receive a commission when you use the services provided through this link. MSRP figures are subject to change.