Daniel Buckley started as CEO of 2 Cheap Cars on August 15th. Photo / Supplied
One of New Zealand’s largest used car retailers has named streetwear brand founder Huffer as its new CEO.
Daniel Buckley, who started the clothing line in 1995 while studying at college, took over as CEO of 2 Cheap Cars late last week.
The national chain of 17 dealerships accounts for nearly 10 percent of every imported car sold nationwide.
Company Director Eugene Williams, who founded 2 Cheap Cars in 2011, along with COO Yusuke Sena, said Buckley would support the company’s expansion.
“We have experienced significant growth in recent years and the next step for us is to introduce the support and training infrastructure necessary to maintain the highest levels of customer satisfaction. .
Buckley, who sold Huffer in 2011, has operated an Everyday Needs housewares business with two retail stores and an online store since 2016. Prior to that, he ran another clothing business he started, Thing Thing, which he sold in 2015.
Buckley said the principles of retail are universal and he will use his retail experience and experience to lead 2 cheap cars through his next stage of growth.
He said that, like the clothing industry, auto retailers need to examine how they deal with social, environmental, intercultural and ethical issues.
2 Cheap Cars operates a vehicle purchasing business in Japan called Car Plus, which has enabled it to expand its dealership there so quickly. The offshore purchasing entity ensures that the dealer is able to obtain a wide range of products suitable for the New Zealand market.
In the past 12 months, 2 Cheap Cars has opened three new dealerships in Petone, Hastings and Christchurch.