Racing cars

STYLE SET FREE and new concepts and racing cars highlight Hyundai Motor’s next steps in electrification at IAA 2019

OFFENBACH, September 10, 2019 – With the launch of the Frankfurt Motor Show (IAA) 2019, which runs from September 10 to 22, Hyundai Motor is giving an exclusive glimpse into the future of mobility. The brand presents 45, an all-electric concept that envisions its next EV design direction. Hyundai Motorsport is also launching its first electric racing car, the Veloster N ETCR. Meanwhile, the automaker is also celebrating the public world premiere of the all-new i10.

Once a simple means of transportation, the concept of the car is constantly evolving, blurring the lines between our lives and automobiles. At this year’s IAA, Hyundai Motor demonstrates its personalized in-car customer experience strategy for future electric vehicles. Hyundai considers how future vehicles will give customers more freedom to design their cars in a way similar to how people design their homes and shape their automobiles the way they live.

The new concept accentuates the forward orientation of the design while exploring the evolution of Hyundai’s ‘Sensuous Sportiness’ design language. “Sensuous” represents enhanced emotional values ​​that customers can experience through design, and “Sportiness” is committed to implementing these values ​​through innovative mobility solutions.

In addition to the new EV 45 concept, Hyundai will also hold a series of interactive displays to give customers the opportunity to experience STYLE SET FREE for themselves. These include STYLE SET FREE Studio, which allows visitors to interact with various materials to create a kaleidoscope effect, as well as H-Space, which provides a personalized in-car customer experience.

At the IAA, Hyundai is now unveiling the next step in its vision for future mobility by launching its all-electric concept car, which shows how Hyundai is rethinking mobility. The brand debuted STYLE SET FREE earlier this year at CES in Las Vegas and Milan Design Week.

“We are delighted to once again showcase a number of exciting product launches, along with our vision for future mobility at the IAA, our ‘home’ motor show in Europe,” said Andreas-Christoph Hofmann, vice president of marketing and product at Hyundai Motor. Europe. “With the launch of our EV 45 concept and the first-ever electrified racing car, Hyundai is once again demonstrating how far we are at the forefront of eco-mobility.”

Hyundai sets a benchmark for the electrified future of motorsport

Hyundai Motorsport (HMSG) is using the first IAA press day as a platform to exclusively unveil its first-ever electric racing car, designed and built at the company’s headquarters in Alzenau, Germany. It ushers in a new era of motorsport for the company, with electric driving becoming one of the main pillars of Hyundai Motorsport.

The exciting new model from Hyundai embodies the combination of sporty motor vehicles with alternative energy sources.

The Hyundai Generator

Hyundai is also introducing the Hyundai Generator, a portable electric vehicle charging station and the all-new emission-free electric charging feature. First, environmentally friendly hydrogen is produced from renewable energy sources such as solar and wind power.

The Hyundai generator is a mobile charging system which consists of two fuel cells, and two electric vehicles can be charged simultaneously from one generator. It features high speed charging capability as well as significantly reduced noise levels compared to a diesel generator.

As a full service provider of the new ETCR (Electric Touring Car Racing) championship, Hyundai will provide the Hyundai generator as the charging system for all cars. This will accelerate the transition to electronic technology.

The all-new Hyundai i10

Hyundai celebrates the public world premiere of the all-new Hyundai i10. The latest addition to the Korean automaker’s i range is a key player in Hyundai Europe’s plan and the safest and best-connected car in its class.

The all-new i10 not only features a dynamic new design, but also a host of connectivity upgrades, including Connected Car and Bluelink®, making it a leader in its segment. The all-new i10 embodies Hyundai’s core values ​​and combines two of our key pillars: confidence and performance. It’s a car that was built in Europe for Europe and embodies Hyundai’s approach to making mobility affordable while maintaining high technical standards.

In addition to the standard model, Hyundai is also unveiling the i10 N Line. It is the third model after i30 and Tucson to be equipped with the N Line package. Offering design and performance enhancements, the N Line has become an important part of Hyundai’s model strategy.

The all-new Kona hybrid and the new electric IONIQ

Already showcasing an extensive eco-friendly fleet on the street where other manufacturers only talk about it, Hyundai is a leader in the mobility of the future. The brand offers the widest range of electrified powertrains and has sold more than 600,000 electrified vehicles worldwide. IAA visitors can check out the latest members of the company’s eco-friendly fleet, the all-new Kona Hybrid and the new IONIQ Electric, both of which are on display at the Hyundai stand during the event.

Hyundai faces

The Hyundai Motor 2019 IAA press conference takes place today at the company’s stand in Hall 11 at 09:25 CEST. Additionally, the company is also hosting Hyundai Faces, an interactive media event for select media on Tuesday September 10 and Wednesday September 11.

Each Hyundai Faces session features exclusive discussions with key Hyundai executives, offering valuable insights on three key topics based on the company’s three brand pillars: progress, performance and confidence. All sessions consist of a 15 minute talk and presentation, followed by a 15 minute question and answer session.

Join the pipe

Hyundai has partnered with Join the Pipe, a Netherlands-based company that produces multi-use reusable bottles to reduce the amount of waste from single-use plastic bottles. Visitors to the Hyundai stand can receive a sustainable bottle from the refill station. With this collaboration, Hyundai contributes to the cleaning of cities in developing countries by redistributing drinking water in an equitable and hygienic way.

About the IAA

The Frankfurt International Motor Show (IAA) is the largest motor show in the world, taking place every two years in the German city of Frankfurt am Main. With Hyundai’s design, R&D, vehicle testing, motorsport and business operations all based in the region, this is the company’s motor show in Europe. This year’s IAA is the 68th edition and runs from September 10-22.