Luxury cars

Rolls-Royce Bespoke presents an imaginative collection of unique luxury cars in 2021

Hidden numbers and codes are concealed within the design, ready to be discovered for a price. Adventurer George Eyston’s record-breaking 1938 Thunderbolt inspires the star-studded headliner of Dawn and Wraith. A collaboration with Hermès presents the French workshop and the timeless horse motif of Pierre Péron. These are just some of the original creations of 2021 Rolls Royce Tailor-made collection.

Despite a chaotic world of pandemic ups and downs and climate worries, the past year has been a great achievement for Rolls-Royce, as the company announced deliveries of 5,586 motor cars – almost all of which would have undergone adaptation personal. It’s not surprising. As the luxury space increasingly moves towards a landscape of individual expression where the product (at this level of high luxury) must offer so much more – be unique, timeless, experiential – customers are turning to Rolls- Royce Bespoke to find inspiration. “Our craftsmen continue to delve into the realm of bespoke feasibility,” says Managing Director Torsten Müller Ötvös, “while valuable and rare materials are ingeniously used.”

Earlier in the year, Rolls unveiled its most unique items. Hand-built, the $28 million Boat Tail is a sensory feast with the long silhouette of the nautical-inspired power car appearing as a singular clear surface. Aft, in a move inspired by architect Santiago Calatrava’s cantilevered designs, at the push of a button, the bridge opens in a butterfly shape to reveal an intricate accommodation suite filled with a beautiful champagne chest. The final theater is offered by cocktail tables that open on either side of the deck and provide access to a set of specially designed stools by Italian manufacturer Promemoria. The Boat Tail is all about those unexpected pleasures – sparking our sense of wonder. And it looks amazing.

Meanwhile, in the Rolls-Royce Bespoke collection, one of the highlights of 2021 that certainly intrigued me is the Wraith Kryptos collection. Here, hidden numbers are integrated into the design language of the car. To the untrained eye, the hints might seem like mere cosmetic features, but for those in the know, there’s a code embedded here that can be solved for a price. The race to crack the crypto code is on since no one (at the time of writing) has cracked it.

Elsewhere, Rolls-Royce has teamed up with architect Kengo Kuma to create a unique Dawn. The car was designed for The Kita, a new luxury residence in Tokyo by Kuma. The exterior of the car is rendered in Silver Haze, a complex tint to mirror the silver/grey of the building’s facade. The sun adds a bronze sheen to the hue which is mirrored by the exterior and interior detailing, while the open-pore natural walnut paneling on the aft deck mirrors that of the penthouse lobby. Kitha.

The Phantom Oribe is a great collaboration with Maison Hermès. The client is a Japanese entrepreneur who requested that his car be given a unique two-tone exterior finish inspired by his collection of ancient Japanese ceramics Oribe. Meanwhile, the interior is finished in Hermès Enea Green leather, and the French brand’s “Toile H” canvas adorns the door armrests, center and rear consoles and headliner. Finally, the Phantom gallery, which extends along the entire length of the car’s dashboard, hosts works of art featuring the workshop’s famous horse motif, thus paying homage to the work of Pierre Péron, the illustrator and one of the creators of Hermès scarves.

Meanwhile, the Rolls-Royce Urban Sanctuary is a new addition to the Ghost Extended. The geometric mosaic wood elements, finished in an unlacquered open-pore obsidian veneer, recall the wooden shutters of the pavilion building windows in Shanghai’s famous Yu Gardens. There are embroidered panels on the seat inserts resembling cracked ice, while the seats are upholstered in cashmere with hues to reflect nature. And since the longer-wheelbase Ghost is envisioned as a sanctuary on wheels, the reclining seats feature specially designed calf pads.

One of the more forgiving requests has to come from an American collector who made a personal request to the bespoke division, asking them to adapt the lighted dashboard of his Rolls-Royce Ghost to say “Dream” rather than “Ghost”. He wrote, “This wish speaks to the dream I had as a young boy, born under the beautiful night sky in 1983 in Vero Beach, Florida, the dream I instill in those around me every day and the dream that I hope my mind carries on. in the world when I’m gone. Meanwhile, inside the headliner, for an added personal touch, artisans worked with 1,236 fiber optic lights to recreate the astronomical alignment of the stars above Vero Beach on the day of the birth of the customer.

Finally, on another star-studded journey, the Rolls-Royce Landspeed collection includes 25 examples of the Black Badge Dawn and 35 Black Badge Wraith motor cars. The inspiration is the adventurous life of George Eyston and his Thunderbolt which, at Bonneville Salt Flats, set his third and final world land speed record, earning him the title of fastest man on earth. On the Black Badge, the starry star recreates the sky as it appeared over the Flats on that winning night of September 16, 1938. The constellations are precisely marked using 2,117 fiberglass “stars” individually placed optics – the highest number achieved by Rolls-Royce Bespoke.

See the highlights of 2021 in car designn and read the story behind the Rolls-Royce boat tail.