CAR DEALER Richard Clark is the go-to dealer for Premier League footballers, including England stars Aaron Ramsdale and Kalvin Phillips.
Since launching his Premier Sports Solutions business in 2005, he has sold thousands of cars from his Bournemouth showroom.
But, many customers prefer to send their inquiries on WhatsApp and instagram — rather than visiting Clark, 42, in his office.
From the popular £250,000 Lamborghini Urus to the £180,000 Mercedes G63 AMG, it is able to meet their demands with high-end, fast engines.
Premier Sports Solutions is comfortably the largest independent supplier of footballers in the country.
“It’s very simple. Footballers come to us, often after a teammate has recommended us, tell us what they want on WhatsApp and we provide them with the car,” Clark revealed.
“Most don’t really want to enter the showroom, they don’t really care, they just want what they want and on their way.
“But we now have a very strong online presence with our Instagram profile, which gives people an idea of the cars we can find.
“And we also keep a close eye on the market, what people want and follow trends.”
SunSport previously revealed how Clark gained the trust of the footballing world when Jamie Redknapp asked him to help find a car.
“I ran into cars after returning from overseas work in the football industry and a big car dealership approached me,” Clark said.
“They knew I knew a few footballers and they asked me if I could sell them cars.
“I was and still am good friends with Jamie’s brother Mark, so I’ve been friends with the Redknapps for years,
“At the time, Jamie wanted a Bentley, so I went there and managed to sell him one.
“Then I sold a car to Les Ferdinand and Tim Sherwood.”
Respect is the key
Clark believes the secret to his success is treating footballers with respect, not ripping them off and making sure they get the best service.
“We don’t work with huge margins and we treat everyone the same,” Clark explained.
“We try to give the footballers the best possible level of service, right to their doorstep, and they all come back.
“We’ve been blessed with a celebrity market since then and we’ve grown considerably.
“Anyone who is young, rich, a celebrity or a footballer, comes to us.”
Whether buying or financing, Clark wants to give its customers the best deal.
He will also resell them at face value, ignoring any cash outs for his own financial gain to give the customer the maximum return on his car.
Clark said: “The majority use finance of some description to buy their cars, but there are some who will pay for them outright.
“When the guys are done with their cars, we’ll sell them if they want us too and not just make a trade offer.
“That way they can rotate their cars hassle-free and make the ‘buy a car’ process easier with the best deal when they buy a car and get the maximum possible return for the parts trade-in.
“It makes the customer happy. »
During Clark’s 17 years in business, he has seen many expensive engines driven from his land.
But there are two who have been big sellers among the football community decorating the car parks of training grounds across the UK.
“Without a doubt the greatest car for footballers has been the Lamborghini Urus,” he said.
“We sold 25 last year alone.
“G Wagons also grabbed headlines and sold a similar amount last year.”
However, Clark has noticed a trend forming among conscientious footballers who think more about the environment.
“We’ve been doing well with the Porsche Taycan lately, and we’ve seen a massive shift to electric cars with footballers,” he said.
“Many of them would perhaps consider petrol costs, and many who live in big cities, like London, won’t have to pay congestion charges.
“So I really think the change is now going electric.
“Footballers are a lot more active than people realize, and I think they’re looking to protect the environment.”
And for the next big thing?
“Without a shadow of a doubt, the new Range Rovers. There’s a new Vogue and a brand new Sport coming too,” Clark predicted.
“I expect these to be our biggest sellers in the near future.”