“This is the first step towards a fully electric future for the brand, and although it is a fully electric vehicle, it continues to be unmistakably Cadillac,” said Mahmoud Samara, vice president of sales , service and marketing for luxury. division of General Motors.
it’s called LYRIQ, a compact crossover SUV.
As GM’s premium brand, Cadillac will be launching its new model in showrooms next year, presumably with much fanfare.
The launch of the LYRIQ, which starts at around $ 60,000, is one of the first in a series of Cadillac models that will be fully electric.
READ ALSO | Rising sales of electric vehicles are now leaving some automakers scrambling to meet demand
“We will continue to deliver what our Cadillac customers want, but we also believe that we have the opportunity to welcome new customers into the Cadillac brand, particularly in the EV space,” noted Samara.
You could possibly see an electric Cadillac flagship with a six-figure price tag.
Meanwhile, the luxury American Lincoln nameplate is already one step ahead in its own quest with plug-in hybrid SUVs like the Aviator and Corsair in its higher trim levels. Ford has promised that its premium division will embark on a major electrification program in the years to come.
In Germany, things are connecting on a large scale.
The new Mercedes-Benz EQS the sedan – which can best be described as the battery-powered version of the company’s S-Class – leads the charge with a price starting at nearly $ 105,000.
But you have to give credit to You’re here.
READ MORE | Ford, GMC and Chevrolet announce upcoming fully electric pickup trucks
In 2012, the company showed the automotive world that some customers would be willing to pay up to $ 100,000 or more for an electric car. First with the Model S, then with the Model X.
Among German car manufacturers, Audi is arguably the biggest head start in this race to an electric future.
The company currently offers three plug-in models, including the amazing high performance e-tron GT.
This model is offered at a base price of around $ 100,000, although Audi offers other models of electric vehicles at a much lower price. But GT is Audi’s new battery-powered flagship, and there’s even a more powerful RS version that will cost $ 140,000.
Electric vehicles at traditional buyers’ prices may be hitting showrooms, but when it comes to combining luxury cars and battery-powered cars, the sky seems to be the limit.
Copyright © 2021 KABC-TV. All rights reserved.