2 Cheap Cars was offering supermarket vouchers in exchange for 5-star Google reviews. Source / Facebook
The Trade Commission received a complaint about 2 cheap cars offering supermarket vouchers in exchange for five-star reviews on Google.
The commission said it has yet to assess the complaint, but that brings the total number of complaints against 2 cheap cars for the year to 16.
Over the weekend, the car dealership gave away $ 10 Pak n ‘Save coupons to people who gave it a five-star Google review.
“We love good reviews! The company wrote on its Facebook page. “Give us a 5 star review for your local 2 cheap car branch on Google, take a screenshot and send it to [email protected], then you will receive a $ 10 PAKn’SAVE voucher! “
The post was removed from Facebook on Sunday afternoon. 2 Cheap Cars has yet to comment, but said a press release will be available today.
A Commission spokesperson said that “buyers are increasingly going online and trusting reviews and approvals, and we support the promotion of fairness in online reviews.”
The Commission is a member of the International Consumer Protection and Enforcement Network for which the guidelines state that merchants and traders must not write, order or post fake reviews, and must “disclose paid content in a clear and visible manner.”
“Kiwis need to know that they can trust what they read, and the Commission endorses the guidance given by ICPEN,” the spokesperson said.
Google pages for the various outlets showed that a slew of five-star reviews had been posted recently. Some outliers included a woman who gave a one star review. “Any business that corrupts him is [sic] customers to give you a good rating is a bad business and well deserves a one star rating, ”she said.
Another man gave a star, saying “offer money for good reviews what a joke this company is. Know 3 people who have [bought] cars here all have major problems and refused to fix the issues. Don’t waste your time “.
“These guys were paying for Facebook reviews with packnsave [sic] vouchers. Enough for a 1 star from me it’s just dishonest! Says a lot, ”said another.
Sue Chetwin, chief executive of the consumer advocacy group, said the promotion was “appalling.”
The promotion also conflicts with Google’s content guidelines for reviews, which state: “Do not offer or accept money, products or services to write reviews about a business or to write negative reviews. on a competitor. “
Last month, the car dealership was ordered to pay $ 70,000 and is responsible for more than $ 250,000 after a labor inspectorate investigation uncovered serious violations of minimum wages, paid holidays and labor. record keeping in the company.
The inspection sampled 12 of some 83 employees and found that the company owed them $ 20,835.34 in duties.
2 Cheap Cars was ordered last November to audit its records, which so far have uncovered arrears estimated at over $ 250,000.