Ken block announced a partnership with the German automaker Audi support the brand in the development of the electric car; The news comes just under a year after he and his company Hooningan announced the separation from their longtime partners Ford.
American rally driver Block has become known over the years not only for his athletic achievements but also for his Gymkhana videos which he made as a Ford Ambassador.
Block and Ford’s partnership included 19 wins and 17 other podiums in rally and rallycross, two X games medals and the first points taken by an American driver representing Ford in the FIA World Rally Championship.
Block and Ford Gymkhana’s videos, as well as various jaw-dropping projects, from the Ford Mustang “Hoonicorn” to the Ford F-150 “Hoonitruck”, have garnered over a billion views on social media.
In January 2021, Block announced that the partnership with Ford would end after 10 years. The case was also not trivial for Ford since the end of the partnership was announced in a video in which the CEO of Ford, Jim farley himself warmly thanked Block for his years together.
Electric cars are not unknown to Block, he has raced several fully electric racing cars, at Dakar in 2020 he drove the Extreme E´s Odyssey 21 on the last stage where he managed to take a third time and later the same year he won the first Project E rallycross series race at World RX of Sweden in Höljes.
“Audi is the brand that ignited my passion for motorsport. I am extremely excited to start this new chapter. Together we will develop innovative projects and push the boundaries of electric mobility. The Audi RS e-tron GT m really surprised. Block said in his statement.
“The design is exquisite with great attention to detail and a perfect finish. The driving experience is amazing: the car is incredibly fast and handles very well. The center of gravity is very low, so you can change direction quickly. I see the electric car as a leap forward for us as a society to create something that can not only cut emissions and hopefully make the planet a better place. But not only: it’s also a question of performance. I like anything that makes me go faster. Electric cars can do it.
It’s still unclear which project Block and Audi plan to work on together, but given that the American legend is involved, we can expect some exciting things to come.