Electric cars

Audi hires Ken Block to develop electric cars

Audi is hiring Ken Block to work on electric vehicle projects, the automaker said on Tuesday. While Audi has said it will start working with Block immediately, it has not provided any details on what those plans might be.

While Block is primarily associated with Subaru and Ford, Block claims that Audi was his first love of motorsport. Watching Audi Quattro rally cars as a teenager inspired Block to become a racing driver himself.

“Audi is the brand that ignited my passion for motorsport,” Block said in a statement. “Together, we will develop innovative projects and push the boundaries of electric mobility.”

Block has some experience with electric cars. He won the inaugural race of the Projekt E electric rallycross series in 2020 and drove an electric vehicle in the Dakar rally that same year, placing third in the final stage.

The Audi partnership was made possible by the recent end of Block’s exclusive relationship with Ford. As a free agent, Block has already returned to rallying with Subaru, the brand that launched him in his motorsport career. Block’s Hoonigan company also recently merged with aftermarket wheel company Wheel Pros.

Audi is in a period of transition when it comes to the performance of electric vehicles. The automaker recently ended its participation in Formula E, but is preparing to face Dakar with the RS Q E-Tron driver. The automaker now also has a sporty electric road car in the form of the RS E-Tron GT, which we could see as the basis for one of Block’s special projects. Stay tuned.


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