Mercedes-Benz recorded a more than 40% increase in sales last year. The company claims to have experienced maximum growth in the performance segment with its range of AMG cars in India.
German automaker Mercedes-Benz holds a share of over 40% in the luxury car segment in India with significant growth in 2021. Mercedes-Benz sold 11,242 units of luxury cars last year, registering a 42.5% jump in sales compared to 2020.
This is the seventh consecutive year that the German brand has been the number one seller of luxury cars in India.
Mercedes-Benz had launched 13 new products in India last year. The company also introduced Future Business Model Retail through which it changed the way cars were sold to customers in India.
Performance cars from the Mercedes stable saw the maximum growth during this period. With its wide range of AMG cars, Mercedes recorded 101% growth in this segment last year. The last of the AMG cars launched in India last year was the A45 S, its 12th AMG offering in the country. Mercedes said there are more AMGs waiting to hit Indian markets this year as the company plans to expand its AMG Performance Centers across India in the coming days.
The brand’s best-seller remains the luxury sedans. Mercedes-Benz said the brand’s best-selling model in 2021 is the long-wheelbase E-Class, while the GLC remains the German automaker’s best-selling SUV in India.
Martin Schwenk, Managing Director and CEO of Mercedes-Benz India, said: “We are enthusiastic about our performance which has led to a recovery in sales and increased our market share, in a largely unprecedented year which has posed many challenges to the industry. We were successful in exciting the market with regular product launches and gaining customer trust with our new business model – Retail of the Future The year 2021 remains a solid foundation to create a solid and sustainable roadmap for future, reiterating the overwhelming trust and loyalty of our customers, who preferred a Mercedes-Benz to other brands.”
This year, Mercedes-Benz plans to launch up to 10 models for Indian customers. Along with new AMG cars, the automaker will drive new Maybach models as well as electric vehicles. The company has confirmed that it will launch the EQS electric sedan in India and produce it locally.
Date of first publication: January 12, 2022, 1:29 PM IST